You’re the owner of a small business and you know social media is important. 

But you’re busy doing all the things for your business so posting on Instagram falls to the bottom of the list. 

You know you’ve got to do it but don’t know how and honestly, don’t have a lot of time?

And you don't have money to hire a social media manager. 

What if you could learn how to use social media effectively so that it only takes a few minutes a day?


That’s exactly what you’ll learn in Social Media For Small Biz, a value packed, no fluff 90-minute training designed to teach you the basics of social media and give you a simple strategy that works for attracting new customers to your business.

The training is being held on Wednesday, September 7 at 5:30pm EST/6:30pm AST.


We live in an age where if you have a business, you’ve got to be online. 

You need to be posting on social media to bring in new customers and stay relevant. 

But because you’re running a small business, social media is the last thing on your mind

You don’t have time to keep up with algorithms, figure out engagement or learn how to create reels. 

But you want your business to be relevant in the digital age. What do you do?!

Untitled design


Learning how to make social media work for you with a small time commitment. 

You don’t have to spend hours a day on Instagram in order for it to benefit your business. 

All you need to know is how to work it, what to post and a simple but effective strategy that you can utilize in just minutes a day. 

That’s exactly what you’ll learn in this 90-minute training. 

Who is this training for?

Small business owners who know the importance of social media but haven’t figure out how to make it work, don’t really have the time to dive in and can't afford to hire a social media manager. 

I get it, you don’t want to be on your phone updating Instagram all day because you’ve got a business to run. But, you know you presence on the app is needed.

And I’m not talking about posting once a month and ghosting. I'm talking about thoughtful posts that are a reflection of your business. 

There is real money to be made and using social media effectively will help you to do that.

What will you learn?

1. An overview of the most popular social media apps

2. Why social media is essential for your business

3. How to create a simple but effective social media strategy

4. How to get started on your app of choice

5. What you should be posting and how often

6. How to use the power on video on social media

How does it work?

This is a live, virtual class happening on Wednesday, September 7 at 6pm EST/7pm AST

Once you pay for the class, you will get an email confirmation with the link to the training. If you cannot attend live, the replay will be sent out within 24 hours. 


Who is Mikaela Ian?

Mikaela Ian Pearman is the CEO + Founder of Mikaela Ian PR, a public relations firm based in Bermuda. She is a video expert, media coach and communications professional.  She offer bespoke PR services to help clients expand their impact and income by garnering media attention and exposure.

Mikaela has more than 15 years of media, communications and marketing experience. She began her career as a journalist in her home of Bermuda in 2007 where she covered countless events locally and internationally and interviewed politicians, heads of state and celebrities. She is certified by the Press Association in the UK as a multimedia journalist and is renowned in Bermuda for her on-camera work.

Mikaela switched to PR/Marketing working at a boutique agency, working with hospitality and telecommunications clients and went on to work with the prestigious 35th America’s Cup, where she was the local face. Mikaela has done public relations for Bermuda Skyport, the 35th America’s Cup, Hamilton Princess + Beach Club, Canadian construction company Aecon, Bermuda CableVision, Coco Reef Resort, Elbow Beach Resort and more. She is the spokesperson for Bermuda’s airport and founded Mikaela Ian PR in 2022 where she works with companies to help them shape their public image and helps entrepreneurs grow their brands by leveraging media coverage. 

Still on the fence?! Here are a few previous clients: 

Mikaela Ian
Vanessa Bentacourt - Photographer

“Before working with Mikaela, I thought I knew what having a business mindset may look like and was looking into how to achieve that but after booking my first session with Mikaela, I was so shocked to find out there’s so much to the mentality of owning your business. Mikaela was nothing but honest and very understanding of my wants and needs and when I didn’t know how to answer a question, she had no problem in helping me find my answers that were relevant to me and my business! If you are looking for inspiration and answers in how to get confidence for your business and yourself, you’ve come to the right place! ”


Mikaela Ian
Shuntelle Paynter - Owner, A Journey To Telle

“I’ve worked with Mikaela on a few occasions and each time I’ve received VALUE. When I first started working with Mikaela, I had no idea what I was doing with my potential brand. However, by working with Mikaela and being open to constructive criticism, I was able to gain confidence in myself and my brand. Although building my confidence is ongoing, I can work on it consistently as I show up for my community through video daily. If I could change anything, it would be to stop doubting myself and work with Mikaela earlier.”

Owner, A Journey To Telle

Mikaela Ian
Sherlrina Thomas - Owner, Nia Concierge

“No one would ever think that I lacked confidence in any way but when it came to my business I truly did. I am very thankful that I took the leap and worked with Mikaela to get me and my business into shape! She is direct and pushes you to continue to aim for overall success! In the end, we as women, always find a reason to not commit and strive towards our dreams and I can say wholeheartedly that Mikaela gave me that final push I needed to get to where I am today.”

Owner, Nia Concierge

I know what its like to struggle with social media and get overwhelmed. My goal with this training is to make it more approachable AND easier for you to execute on your own. 

There will be no fluff. This training will be full of value because and is designed so that you can implement immediately. 

By the end of this training, you’ll have a better understanding of social media, how to use it effectively for your business and a simple strategy to get started.